A webshop is an online platform that allows for the sale of products or services. Customers can browse the selection without being physically present, compare items, and place orders. A well-functioning webshop provides clear categories, detailed descriptions, images, prices, and secure payment options. It often includes customer support, shipping information, and return policies to ensure a seamless shopping experience. Today, webshops not only serve as alternatives to physical stores but also play a crucial role in self-service business models.
A webshop offers the opportunity to present your products or services to a broader audience without geographical limits. An online presence boosts sales, ensures flexible operations, and typically comes with lower maintenance costs than running a physical store.
A modern webshop starts with an easy-to-use interface: responsive design, fast search and filtering, and detailed product pages with images and reviews. To drive conversions, offer multiple payment methods (card, Apple Pay/Google Pay, BNPL), fast/guest checkout, transparent shipping and returns, and strong security. For growth, add SEO, analytics, marketing automation, inventory and pricing sync with ERP/CRM, and a built-in customer support chat.
Attract new customers without geographic limits—nationwide or worldwide.
Order management, inventory tracking, and invoicing can be automated, reducing manual work and time.
Personalized offers increase customer satisfaction and the share of returning customers.
A well-structured webshop can be expanded quickly with new products and markets.
Real-time order data supports accurate inventory planning and helps avoid stock shortages.
Update prices, products, or promotions instantly in your webshop to match market demand.
Flexium’s webshop integration makes it easy for businesses to connect with a wide range of webshops. While Flexium doesn’t build webshops itself, it integrates with them extremely flexibly and efficiently.
Unas integration: Full, stable API connection to UNAS. Development is complete and already live in production.
Broad compatibility: Flexium ERP can connect to custom-built webshops as well as platforms like UNAS and OpenCart.
Integrate your existing webshop: No need to replace what you have—custom development can link your current store to Flexium.
Manage multiple webshops: Run several webshops independently, each with its own menu structure and product categories.
Separate brands and product groups: Create distinct webshops by brand or business unit, all managed centrally in the ERP.
From a system perspective, the technical implementation of the integration is critical. An API connection enables scheduled or real-time synchronization and data exchange between the webshop and the ERP. The integration approach is heavily shaped by industry specifics—what the webshop is expected to handle and which data must be aligned between the two platforms.
Two-way communication: The webshop and the ERP continuously exchange data. The ERP sends products, prices, partners and addresses; the webshop returns orders, quote requests, and contact details.
Industry-specific operation support:Some industries don’t allow immediate purchases in the webshop—only quote requests. Flexium provides the appropriate synchronization for these cases.
Multiple webshops, complex pricing: If a company runs several webshops, Flexium can handle overlaps, different prices, and display rules—each webshop can be configured separately.
Key data flows in the integration:
Data between the ERP and the webshop is refreshed at scheduled intervals (e.g., every 5, 10, or 15 minutes). Only changes are sent (delta updates)—if just 30 items’ stock changed in the last quarter hour, only those are pushed.
Each night a full refresh runs to reconcile any issues or discrepancies (e.g., deactivated items, stocktakes, stock zeroing), keeping the webshop fully aligned with the ERP and maintaining data integrity.
In B2C webshops the default expectation is a fully automated, user-friendly buying experience with a well-structured product range. Flexium ERP supports this model by automating order, payment, and shipping processing; enabling multiple webshops to run in parallel with different structures; and showing stock by store or warehouse—all managed from a central system.
✔ Automatic ordering and payment: end-to-end processing of orders, payments, and shipping data without human intervention.
✔ Multiple webshops for different target groups: launch separate stores (e.g., paper products vs. cleaning supplies) with different domains and structures, managed together in Flexium.
✔ Centralized data, business-unit operation: products live in a central master, while each webshop has its own structure and assortment.
✔ Location-based stock visibility: display whether an item is available in a specific store or warehouse—especially useful for B2C buyers.
B2B webshops are far more complex than B2C. Buyers usually know exactly what they need, often order by SKU, and frequently purchase large quantities or entire assortments. Prices aren’t uniform: they can vary by customer, be tied to price lists, tiers, or discount schemes, and in some cases depend on daily or exchange rates. Sometimes direct ordering isn’t available—only quote requests. Flexium ERP supports all these needs, with a storefront that is tailored, clean, and function-oriented.
✔ SKU-based, high-volume ordering: partners often place large or full-assortment orders by item number.
✔ Flexible, customer-specific pricing: different prices, price lists, and discounts—up to daily or FX-linked pricing.
✔ Quote request when ordering isn’t possible: if pricing is too complex, the webshop enables RFQs instead of direct checkout.
✔ Partner-specific content: each partner sees only the products, prices, and terms relevant to them.
✔ Function over flash: the goal is fast, precise ordering and efficient customer service, not visual effects.
It’s important to note that while B2B and B2C webshops require different design approaches and functionalities, the same ERP system operates in the background. Different webshop types display the same product inventory and prices, but may present them differently. B2B webshops often require a login and are mainly used for quotation requests, while B2C webshops can typically be used without logging in, offering a fully automated, fast, and user-friendly purchasing process.
Content data (e.g., categories, attributes, images, SEO metadata) can originate from:
Flexium, if the product master data is synchronized together with these elements,
or directly from the webshop, if only the core product data is transferred from the ERP side.
In general, much of the master data originates from the Flexium ERP system, but the extent of data flow depends on the specific implementation. Some clients request that all product records, including every detail, be managed exclusively in Flexium, and the webshop is built from that data.
In other cases, companies choose to keep only the logistics and order management–related data in Flexium—such as units of measure, prices, shipping terms, and weights. Everything else—like product descriptions, categorizations, and images—is stored and maintained within the webshop system. This approach can be beneficial when a single, standalone webshop is in place and central ERP data synchronization is unnecessary.
Master data management follows different logic for each model. For B2B webshops, the ERP contains real customer partners along with their data and contract discounts. For B2C webshops, however, every new buyer is treated as a unique customer, and due to GDPR compliance, they are not stored as real ERP partners.
The Flexium system includes a dedicated, webshop-specific product master designed for purposes different from the traditional item master. While the standard product master covers production, inventory, logistics, and accounting needs, the web product master is specifically tailored for online sales requirements.
In the webshop, a single product—such as a pair of shoes—may have multiple size and color variations. These appear in the ERP as separate item codes, but in the webshop, they are displayed under one product with selectable options (e.g., size, color). Each variation in Flexium is a unique, stock-tracked item that connects to a shared “web product” for display online.
To ensure that logistics and controlling reports (built on the standard item module) reflect accurate data—such as product locations and online categories—the system links webshop data back to the ERP items. This guarantees that logistics, financial, and operational reports are fully synchronized with the webshop view, providing a complete picture of each product’s status.
Flexium can supply inventory data to the webshop—whether shown as exact quantities, statuses, or visual indicators. The solution adapts flexibly to unique business and communication needs.
ERP-provided support:
Targeting ShopRenter & Shopify Integration
Our next step is integrating ShopRenter and Shopify, opening the door to standard webshop platforms. Initial discussions are underway, and the current API implementation already provides a stable foundation for projects. As new versions roll out, the aim is to evolve the Flexium ERP–ShopRenter/Shopify connection into a full-featured, reliable integration.
One of the biggest advantages of using SomaWeb is that the integration between Flexium ERP and SomaWeb is already pre-developed. Technical specifications, synchronization processes, and practical know-how have already been established, significantly reducing project risks and implementation time. On the Flexium development side, the necessary expertise and methodology are already in place, proven through previous successful CRM integrations.
Although SomaWeb projects have a ready technical foundation, every webshop integration is unique: master data handling, pricing structure, registration flow, inventory management, and even partner management can differ. For each new webshop, we create a separate specification and carry out dedicated integration development—even when the core technology is the same.
Orders are received in JSON format, in a consistent structure as if they were entered manually in the system. This allows the ERP to process webshop orders just like internal entries.
For projects where clients need a fully custom webshop, Flexium recommends SomaWeb.
SomaWeb offers an OpenCart-based webshop platform that has been localized for Hungary. This makes it easy to integrate banking web tools, courier services, and other functions into OpenCart, delivering solutions tailored to the Hungarian market.
Through the integration between Flexium and SomaWeb, companies can achieve full functional connectivity. This means all corporate data—including customer data, contact details, retail and wholesale information, prices, and discounts—flows smoothly into the webshop system. In addition, with the fully automated ordering process, orders are automatically transferred from the Flexium system to the webshop.
With SomaWeb’s extensive webshop expertise, integration with Flexium enables complex solutions where the webshop, CRM, and the Flexium ERP work in concert. This lets businesses manage online sales more efficiently and optimize processes, supporting growth and improving competitiveness in the digital market.
Everything you need to grow sales and manage your team.
SomaWeb offers a wide range of free and paid modules to extend the functionality of OpenCart-based webshops. These modules support sales, administration, streamline payment and shipping, and help ensure regulatory compliance.
2005: SOMA founded; first projects
2007: Blogs and arts websites
2008–2014: Cultural sites; Facebook integration 2009: Online streaming for a TV channel
2013–2014: Development of smart webshops
